How to Promote Books on iAuthor

iAuthor is a promotion site, that has been set up purely for authors to advertise their books in a new and exciting way. It allows you to create free adverts, which you can then go on to share on your social media sites. It’s a fantastic way to help you get your book out there – in a quick and simple way. One of the best things about it is you an upload an unlimited amount of books, all for free!

Signing Up for iAuthor

All you need to do to get started is sign up at

Simply click the ‘Join’ button, and you’ll be taken to the sign up page. Here, you can either fill in your details manually, or you can choose to use one of you social media sites. This option is much quicker, because it’ll use all of the information you’ve already before.

This will then take you on to a page with all of the options that you can edit for your iAuthor account:

Your Profile

If you click on ‘Your Profile’, you will be taken to a page where you can upload your author picture, and you can also update your status, or ‘Comment’.

As you will see, you can have Followers, or receive Messages. You can also Share and Embed your profile, to encourage others to look at it. It’s advisable to have a look around at other author profiles, and to connect with them in this way. The more people you know, the more people will see and like your work!

Adding Books

Clicking ‘Add Book’ takes you to the very important section of the site, where you can start to create your book adverts. You’ll be taken to a page where you can upload all of your books details:


You will start with selecting the right genre from the dropdown menu. You can add as many of these as you like.

One you’ve chosen, a whole selection of other options will appear, to suit what you’ve picked.


The next item on the list is images. You can upload multiple images to promote your book, but the main image needs to be your book cover. Simply click on where it says ‘Main Image’ to do this. This needs to be the best quality you have available. After this, you can include related promo images, character photographs or even fan art – whatever you think will give your book an edge.

Book Details

The nest section is the basic books details – the title, authors name and blurb. You will already have this information at your disposal, so this section will be easy for you.

Author Bio

The next section is your author bio – try to make this extremely interesting and unique. The more likable you are in this section, the more likely people will be to read your books. To write an extremely successful author bio for yourself, be sure to include:

  • All details about yourself in the third person.
  • You name and location – maybe some other personal, fun fact to stand out.
  • Your current profession.
  • Your books, your publisher details.
  • Information on any awards you’ve won.
  • Details about any writing groups you’re a part of.
  • Your education – if it’s applicable.
  • Your contact details; email, website, social media links, etc.

You will also be able to display what formats your books is available in.

You will then go on to fill in all of your contact details. The more of these boxes that you can fill in, the more ways people will be able to communicate with you – and the more likely they are to do so. Having a website, a blog and social media accounts will give you much more of an online voice, which is essential for authors. On top of that, it’ll give you more places to share you iAuthor account.

Linking to Books

The next section is your book link. This is vital – without a link to your book, people won’t know where to find it. Of course, they could use the name to hunt for it, but people generally have a short attention span when using the Internet, and if it isn’t made really easy for them, they will either completely forget about it, or just won’t bother.

As you can see, the list of available links is extensive – which is brilliant because it covers all of your options. Don’t sell on Waterstones? That’s okay, include your Smashword link.

There is only one issue with this. There are boxes for all the varying sites, but not each county. Consider Amazon – there is a different store for each country, so which link do you include? If you use the US link, it isn’t much use for your UK viewers, and vice versa.

Consider using Linkredirector when linking to your books. It provides smart links that takes your readers directly to the right book store, in the right country with one click.

You will then be taken on to the last few details of the book – including News (such as special offers or upcoming deals), Copyright information, and you can even include a Book Sample. It’s very advisable that you do this, because a sample is likely to get people hooked into your writing style, leaving them wanting more.

Once you’re finished, your advert will be created, and it’ll be added to the iAuthor library.

When you click on one of these book adverts, you’ll see the full advert, which looks something like this:

As you can see, other iAuthor users can Like things about your book, they can Recommend, Follow or even Share. You can do the same. If you click on the ‘Share and Embed’ button, you’ll be presented with the following options:

The social media link that you click on, will affect how the shared advert looks. Here are a couple of examples to demonstrate:

Create Theme

The third option on the home screen menu is ‘Create Theme’. This has been designed for people who cannot fit their book into one of the iAuthor genres. The statement from the website creators about this is:

“Do you feel constrained by genre? Want to go wider and deeper? Meet Themes. Whether you’re a reader, author, publisher or blogger, Themes let you curate compelling content from iAuthor and beyond. Themes transcend genre. Themes unlock the imagination. Themes start with you.”

It’s always a good idea to look at what other authors have done with this, before starting your own. The option to do this can be found at the top of the screen, ‘Themes’:

Here are some examples that can be seen on that page:

You can then click on one of these, and get more information. You’ll also be able to see what people have added to the theme – anyone can contribute.

This is a great way to connect with likeminded people, and you may even find your newest fan!

To create your own, use the ‘Create Theme’ button. You’ll be taken to a page that looks like this:

Here you will enter all of the details of your theme – the name, the associated image and the description. Start yours now, and find new ways to connect! As with all things on iAuthor, use the ‘Share and Embed’ button to let all of the followers on your social media accounts know about your theme.

Your Dashboard

The final option on the home screen is ‘Your Dashboard’. This will allow you to see just how well your book is doing:

“Is your book attracting readers? Our analytics dashboard pulls data from all your books! Gain insights fast in one, easily digestible overview. Plan ultra-smart campaigns based on your book’s performance data.”

So, if nothing else has tempted you into using this fantastic, free service, then how about the ability to see how your book is selling from all the sites it’s available on?

All you need to do is select the book you wish to examine, and the time period you’re interested in. This will provide you with an insights graph, as follows:

This will allow you to see what works, what doesn’t, what affects your marketing is having on your books sales, and what you need to be doing more of. You can create much more effective campaigns based on this knowledge, so it’s extremely useful to have!


Here are some tips and rules provided by iAuthor, to help you get the most out of your experience on the site.

“We’d like iAuthor to be universally engaging, community-driven and quality-rich. To ensure that every user experiences this, please ensure that all uploaded content is:”

  • Of the highest resolution available. You want the world to see you at your best. Low-resolution images may be removed to protect the platform’s integrity.
  • 2D only. If you’re an author or publisher, your main book image must be a flat / 2D book cover. 3D book covers can be uploaded to your image slideshow, but shouldn’t be selected as the main image.
  • In the correct file-formats. Images must be compatible with JPEG or PNG. GIF files will display as static images, with all animation frozen.
  • Unduplicated. Although iAuthor allows you to add an unlimited number of books, you cannot add the same book twice.
  • Theme-worthy. To encourage maximum engagement and sharing, Themes should be larger groupings, rather than specific to one book or series. Themes promoting a single book, author or series will be deleted or renamed.
  • Covered by copyright. Either you are the copyright-holder, or you’re reproducing artwork with the permission of the copyright-holder.
  • Clean and inoffensive. iAuthor will remove all content that is deemed profane, abusive, racist, ultra-violent, defamatory, homophobic or sexually explicit. We do NOT showcase hardcore erotica, and request that authors don’t attempt to sidestep this rule by uploading their books in the “Hybrid & other” section. Covers featuring full nudity may result in the user being permanently banned from the platform.
  • Fully proof-read. If you’re an author or publisher, we strongly advise that you double-check your book blurb before uploading to the iAuthor website. After all, you won’t get a second chance to make a first impression!

It’s a great way to promote your books for free, and it seems like everyone is getting involved with it, so don’t allow yourself to get left behind!

“Launched in July 2013, iAuthor is growing fast. We draw our users from 144 countries across 5 continents. 73% live in the UK, US and Canada. India, Australia and South Africa dominate the remaining portion.”

Do you have any experiences with iAuthor? Leave a comment!

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